Ultra Miami 2020 Rescheduled Email

Ultra Music Festival is a annual outdoor electronic music festival that takes place in Miami. This is a email that the company sent out to inform ticket buyers that the event will not take place in 2020 and that they could instead attend the event in 2021 or 2022.

As a senior in college, I've never been to spring break before. This is mostly because, as a swimmer for the college, our season gave us little time to see family, so during the spring break, I would go home. UMF's (Ultra Music Festival) position as one of the first major festivals in the electronic music season means that a lot of unreleased music that artists have been waiting to share gets played at this festival. Even though I did not know the lineup of the festival before buying the tickets, based on previous years, I expected it to be loaded. I was right; most of my favorite artists were on the lineup as were some exclusive back to back performances. For these reasons, I was excited to attend, however after the city of Miami announced the cancelation and it was later confirmed by UMF, I knew it wasn't happening. UMF chose not to refund ticket buyers, instead letting us attend in 2021 or 2022 and giving us some other perks. I was disappointed to learn this as tickets are expensive, and since I plan on getting a job after graduating, I don't know what my schedule will be like and if I'll be able to attend. Additionally, I don't think large international gatherings like UMF will be allowed even next year. And even if they are allowed, I don't know if UMF will be able to survive the economic consequences of having to cancel an event only a couple of weeks before it was supposed to be held. For these reasons, I filed a charge-back with my bank, but I am still waiting for a reply.

Ultra Enterprises Inc.

ULtra Enterprises Inc.

Vladimir Burnin

English

Text

Gmail - Ultra Miami 2020 Rescheduled.pdf